Web-to-Print 101: Learn How to Successfully Implement Web-to-Print Storefronts For Your Print Shop - L8

Wed. September 13| 1:30 PM - 4:30 PM | Room S103bc

This three-hour lab session will provide attendees with the fundamentals on implementing web-to-print within their printing organization. While an overview of web-to-print will be provided, the majority of the lab will consist of hands-on learning using a commercial web-to-print software system.  At the end of this lab, participants will have finished building a simple web-to-print storefront. Aleyant will be running this lab and will provide access to our Aleyant Pressero™ system. However, all principles learned in the lab will effectively transfer to any other web-to-print system.

What you will learn:

  • What web-to-print is and why it is important
  • How to create pricing 
  • How to manage shipping options 
  • How to manage payments
  • How to create a B2B site
  • How to use an online designer
  • Successful strategies for maintaining and marketing your new B2B and B2C storefronts

Who should attend: Owners, C-level executives, Production managers, Plant managers, Sales personnel, Marketing managers, Customer service, Designers, In-plants, Commercial printers, Print brokers and distributors, Digital and wide-format printers, Specialty printers.

Type: Computer Lab

Cost: $255 Advance / $300 Regular (counts as 4 points toward a Value Package)

Segment: Commercial Print, Franchise Print, In-Plants, Packaging


Gustafson, Bobbi

Gustafson, Bobbi

Client Services Manager